I'm Larry Anderson. I'm a marketing consultant. My team and I focus on entrepreneurial, owner-operated small businesses.

I've worked in media sales (radio and print), owned my own newspaper and monthly magazine and I've also worked for a mid-sized Canadian advertising agency as a senior account manager.

My clients have ranged from small one person businesses to international billion dollar corporations.

I've spent the last 15 years talking, listening, working and sweating with small business owners, and I understand what you're going through.

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One of the biggest things I've learned is that the growth of your business will be determined by these five success factors:

1.    Total Market Potential: How much will be spent by the public in your product or service category this year? What is the depth of your current market penetration? How many dollars remain on the table?
2.    Message Development: How well do you tell your story?
3.    Media Plan: How efficiently are you spending your ad dollars?
4.    Competitive Environment: How good are your competitors at what they do?
5.    Competency: How good are you at what you do?

Marketing is essential to the success of your business but it’s not where your expertise lies.  You know that in order to grow your business you need to market, but it takes time and can cost a lot of money, and it takes a considerable amount of expertise to get it right.

So you end up doing it yourself, and what are the results? You spend money on things you can’t measure and your sales stay flat!

Team up with TMW. Our marketing programs do one thing; help you sell more.  We believe you should put your marketing dollars where they will do the most for you; by putting your message in front of your customers more often.

1.    First we schedule a brief 20 minute phone call with you to discuss your business and your challenges. When you contact Trigger Marketing Works you will not be pitched, pushed, or even encouraged to become a client. You will find us interested in learning your company's history, your operations, and your current marketing efforts.  We'll cheerfully share our information with you.  Your relationship with Trigger Marketing Works will develop on your terms.
 
2.    If you feel we can be of help to you, we can schedule a no cost, 90 minute meeting with you at your offices and conduct a confidential and thorough audit of your current marketing processes and activities.

3.    Approximately one week later we present you with a no cost concise report that outlines our overall recommendations to improve your marketing and increase your sales.

4.    At this point if you feel you would like to work with us, we will ask you to enter into an agreement with us to help you craft your Marketing Strategy which includes:

a.    Specific, measurable and realistic marketing objectives so that every dollar is accounted for and so you will understand what you should expect back in return for your investment

b.    Define what your brand stands for and help you position yourself against your competitors

c.    Develop a detailed budget tied to specific tactics with comprehensive rational as to why each tactic is being used, how it will be used, when it will be used and how we will measure the results

d.    Develop the specific messages you will present to prospects and customers to differentiate you from your competitors

e.    Planning and negotiating your media plan, to ensure the maximum effectiveness and efficiency of every dollar. 

Not every company will benefit from being a Trigger Marketing Works client.  We've found the best "fit" tends to be in small to medium sized, owner-operated, entrepreneurial companies.  Expect us to help you define your optimum marketing strategy.  Together we will determine how to best accomplish your goals.